BRYSON REID is a new women’s apparel boutique that focuses on providing comfortable classic and traditional style clothing and accessories with a forward finish for women who desire quality boutique brands that offer uniqueness and versatility for travel and leisure, career and social events.

in the words of our founder...


It all started with the rediscovery of my favorite childhood toy, the Tomy® Fashion Plates. 

By the age of eight I was certain I wanted to be a fashion designer.  I was fascinated with fashion and exercised my creative muscle by sketching everything from women’s bell bottom jumpsuits (can you guess the year or decade?) to evening gowns at my brightly painted yellow desk.  The style maven in our family was my dad, a fashion icon in his own right.  I wore his sweaters and my mom's pearls.  Throughout my teen-years, I spent hours working on adding flair to the basics creating my own unique style.  It must have paid off because I was voted “Best Dressed” by my high-school graduating class.  

My aspiration to go to college and become a famous fashion designer was interrupted by a loving and concerned father who unintentionally stifled my fashion dreams and strongly suggested I find a “practical” career that would offer security.  I graduated college with a B.S. in Accounting. 

After a 25-year accounting career I decided to pursue what still really motivated me - fashion! 

Always a student, I obtained a post-baccalaureate in fashion merchandise management from Mt. Mary University in Wisconsin.  While working in retail and attending classes, I answered the entrepreneurial call and started BRYSON REID, “forever classic,” a women’s apparel boutique.  My affinity for classic styles is fueled by my love of 80’s preppy fashions and adding my forward touches to the prevailing corporate look of the time. 

BRYSON REID’S mission is to curate classic styles with a forward finish for the woman who desires a timeless yet modern look.  BRYSON REID strives to partner with customers to assist them in finding and celebrating their personal style, whether it be iconic or fluid.  We offer a friendly and personal experience in a comfortable place designed with you in mind.

Poet Langston Hughes asked the question in a literary piece, “what happens to a dream deferred?”  I don’t want my dream to dry up.  I believe that creative fashion designer is still inside me, so stay tuned for BR Forever Classic originals.

LaShuan Bryson

Founder & Chief Merchandising Officer



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333 W Brown Deer Rd

Bayside, WI  53217



Tue-Fri: 11:00 am - 3:00 pm

Saturday: 11:00 am - 3:00 pm

Sunday: Closed

Monday: Closed


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